{"version":"1.0","provider_name":"Now New Next","provider_url":"https:\/\/www.nownewnext.nl\/en\/","author_name":"NowNewNext","author_url":"https:\/\/www.nownewnext.nl\/en\/author\/nownewnext\/","title":"How design and materials can drive profit together - Now New Next","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"nRhBFYgvcE\"><a href=\"https:\/\/www.nownewnext.nl\/en\/how-design-and-materials-can-drive-profit-together\/\">How design and materials can drive profit together<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.nownewnext.nl\/en\/how-design-and-materials-can-drive-profit-together\/embed\/#?secret=nRhBFYgvcE\" width=\"600\" height=\"338\" title=\"&#8220;How design and materials can drive profit together&#8221; &#8212; Now New Next\" data-secret=\"nRhBFYgvcE\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.nownewnext.nl\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.nownewnext.nl\/wp-content\/uploads\/2026\/03\/coca-cola-contour-bottles-timeline.webp","thumbnail_width":1000,"thumbnail_height":745,"description":"By Emmilie Kuks, packaging specialist at Now New Next When it comes to packaging, many organisations tend to fall into an automatic division of responsibilities. Marketing handles design. Procurement handles materials. Logistics focuses on efficiency. Sustainability checks whether everything meets the requirements. Everyone has their own domain, their own KPIs, and their own budget. But [&hellip;]"}