proces

DESIGN

• Brand name
• Competitive analysis
• Consumer research
• Positioning
• Brand identity
• Logo and sub-logo design
• 2D packaging design
• DTP for packaging
• Digital mock-ups
• Store design
• Product range
• Brand book

DELIVER
A completely revamped brand experience positions Multivlaai as a modern and versatile formula. The new corporate identity is fresh, sweet, modern and playful. The logo now includes an ‘&’ sign, emphasising that there is more to discover than just flan. The colourful cake boxes contribute to a cheerful and inviting look. The shop design, with its Scandinavian look & feel, fits seamlessly with the new brand look. The serene atmosphere, with natural colours and materials, makes all Multivlaai’s delicious pastries stand out.

EXECUTED BY:
Team Now New Next

IN CO-OPERATION WITH:
Bart Fischer, Joost La Housse, CX Unraveld & Emondt Winkelinterieur

case

La Collection

Pandriks shares their passion for bread with customers by delivering premium quality and taste. The Pandriks Atelier has developed a new premium bread with the best ingredients and a long fermentation of wild yeasts. The bread contains no artificial additives and has a special taste. Now New Next has been asked to develop a premium brand for this luxury bread.

proces

DESIGN

• Competitive analysis
• Brand positioning
• Brand identity development
• Brand name and logo design
• Corporate identity elements
• 2D and 3D packaging design
• DTP for packaging
• Packaging development and purchasing

DELIVER
Dr. Josbert – Nature-based & Waterless skincare. Consisting of two skin care lines: Formulations and Botanicals. Formulations has Routine and Rescue products for daily or specific skin care. Botanicals includes 3 multi-purpose balms for different skin types. The Formulations pots each have their own colour that has been specially developed for this brand. Botanical Balms have unique cans with the logo embossed. The appearance is professional & natural, sleek & chic.

EXECUTED BY:
Team Now New Next

IN CO-OPERATION WITH:
Michael Hulst
Ten Herkel

case

marigold

Jos Nelissen, a third-generation poultry farmer in Oirlo, has developed an exclusive egg. By feeding his chickens marigolds/tagetes, the egg white becomes creamier and the yolk fuller in taste with a beautiful golden yellow colour. Jos wanted to market these eggs, but he also wanted to avoid the regular retail routes given the ultra-low margins. As this egg offers superior characteristics due to its colour, taste and structure, he chose to present it to the professional culinary world. The egg has been trialled by (celebrity) chefs who have proven enthusiastic. Jos and his daughter Mirthe then decided to set up a team to market these eggs. Now New Next was requested to develop the brand.

proces

DESIGN

• 2D packaging design
• DTP packaging
• Sourcing packaging
• Guidance in the production process

DELIVER
A striking line in which the metallic appearance of the product is reflected in the colour and appearance of the label. This makes it easy for the consumer to know what colour the product is. The design is minimalist and outspoken at the same time, making it in line with Wellmark’s corporate identity.

EXECUTED BY:
Team Now New Next

case

marigold

Jos Nelissen, a third-generation poultry farmer in Oirlo, has developed an exclusive egg. By feeding his chickens marigolds/tagetes, the egg white becomes creamier and the yolk fuller in taste with a beautiful golden yellow colour. Jos wanted to market these eggs, but he also wanted to avoid the regular retail routes given the ultra-low margins. As this egg offers superior characteristics due to its colour, taste and structure, he chose to present it to the professional culinary world. The egg has been trialled by (celebrity) chefs who have proven enthusiastic. Jos and his daughter Mirthe then decided to set up a team to market these eggs. Now New Next was requested to develop the brand.

proces

DESIGN

• Logo design
• Pattern and window design
• Compile colour palette of dates and nuts
• 2D packaging design
• DTP packaging
• 3D mock-ups
• Stand display
• Video for fair

DELIVER
The result is a new packaging design for Nesrin Medjool dates and nuts with a premium look. And a new brand Nayla for Deglet dates. Both brands are connected by luxurious gold elements and unique Arabic patterns. Each package has its own unique warm colour. Through the window you catch a glimpse of the tasty products.

EXECUTED BY:
Team Now New Next

IN CO-OPERATION WITH:
Ton de Vries

case

&STORIES

Royal Smilde Foods and Smilde Bakery want to jointly approach the airline market by serving a meal concept during the flight that immerses the traveler in the culture, cuisine and flavors of his/her destination. Now New Next was asked to develop the food and packaging concept for these meals.

proces

DESIGN

• Brand identity development
• Brand name creation
• Logo design
• Corporate identity elements
• Product and storytelling photography
• 2D packaging design
• Visualizations on packaging
• DTP for packaging
• Brandbook

DELIVER
“WEIT” is a new Dutch bread brand that tells the story of rich agricultural traditions and abundant grain fields in the Netherlands. A colourful design with a nod to Dutch clichés. The grain in the logo symbolizes the close cooperation with the farmers. The name “WEIT” is derived from the old Low Saxon word for grain and the colours also contribute to an optimistic Dutch feeling.

EXECUTED BY:
Team Now New Next

IN CO-OPERATION WITH:
Michael Hulst, Chris Sant, Sikko Gerkema

case

&STORIES

Royal Smilde Foods and Smilde Bakery want to jointly approach the airline market by serving a meal concept during the flight that immerses the traveler in the culture, cuisine and flavors of his/her destination. Now New Next was asked to develop the food and packaging concept for these meals.

proces

DESIGN

• Concept development
• Brand story
• Brand name creation
• Logo design
• 2D & 3D packaging design
• Visualizations on packaging
• Materialization research
• Product photography
• DTP for packaging
• Brandbook

DELIVER
Pandriks proudly presents “La Collection by Atelier Pandriks”, an exclusive bread brand that celebrates the art of baking. Inspired by haute couture, the brand exudes elegance and refinement, with earth tones, olive green and gold. Pandrik’s bread is stylish, urban and timeless. Each bread is a masterpiece, made with craftsmanship & wild yeasts. The collection consists of three large loaves, one baguette and one assortment of small bread.

EXECUTED BY:
Team Now New Next

IN CO-OPERATION WITH:
Emmy van Gool, Chris Sant, Hadewych Veys, Sikko Gerkema

case

&STORIES

Royal Smilde Foods and Smilde Bakery want to jointly approach the airline market by serving a meal concept during the flight that immerses the traveler in the culture, cuisine and flavors of his/her destination. Now New Next was asked to develop the food and packaging concept for these meals.

proces

DESIGN

• Brand name (competition)
• Competitive analysis
• Positioning
• Brand identity
• Logo and sub-logo design
• Product photography and guidance
• 2D packaging design
• Digital mock-ups
• DTP for packaging

DELIVER
The result is Dysphalicious, 3D printed food that gives people with chewing and swallowing problems their taste and appetite back. The logo is the shape of the human oesophagus and resembles a heart embracing the letter ‘D’. There are eight types of vegetables, packed in packs of twenty in striking cardboard packaging. Each flavour has its own warm colour, making choice and navigation easy. The vegetables are fresh-frozen, easy to reheat and soft in texture, which is essential for people with dysphagia.

EXECUTED BY:
Team Now New Next

IN CO-OPERATION WITH:
Hadewych Veys

case

&STORIES

Royal Smilde Foods and Smilde Bakery want to jointly approach the airline market by serving a meal concept during the flight that immerses the traveler in the culture, cuisine and flavors of his/her destination. Now New Next was asked to develop the food and packaging concept for these meals.

proces

DESIGN

• Logo central concept idea
• Review of rolling out corporate identity on packaging
• Food range
• 3D design packaging fitting within the Airline logistics
• Samples packaging
• DTP packaging
• Stand design
• Sales presentation

DELIVER
The result is a series of new products and packaging under the concept Bakers & Makers. A logo for this central concept idea and a playful and contemporary elaboration of Sanday’s corporate identity. Five new products for different serving times and all fitting within the airline logistics.

The showpiece of this product range is the Lobster Roll for business class. It stole the show at the WTCE fair, for which Now New Next was also asked to design the stand.

EXECUTED BY:
Team Now New Next

IN CO-OPERATION WITH:
Anne-Paulina de Jong, van de Velde Packaging

case

marigold

Jos Nelissen, derde generatie pluimveehouder in Oirlo, heeft een bijzonder ei ontwikkeld. Door de kippen afrikaantjes/tagetes te voeren, wordt het eiwit van het ei romiger en eigeel voller van smaak en heeft een goudgele kleur. Jos wilde deze eieren graag op de markt brengen, maar wegblijven van de reguliere Retail in verband met te lage prijzen die zij voor de eieren krijgen. Omdat dit ei zo bijzonder is van smaak, is dit ei gepositioneerd in de culinaire wereld. Het ei is getest bij verschillende (sterren)chefs die allemaal erg enthousiast zijn. Daarom heeft hij samen met zijn dochter Mirthe een team opgezet om deze eieren op de markt te brengen.

proces

DESIGN

• Logo redesign
• Photography editing
• Colour palette composition
• 2D packaging design
• Digital mock-ups
• DTP packaging

DELIVER
Two luxurious pouches for milk and dark chocolate dates. The exciting background shapes provide depth and movement, bringing the flowing chocolate to life. The category colours blue and red are rich and warm in tone. This evokes a feeling of luxury and high quality.

EXECUTED BY:
Team Now New Next

case

&STORIES

Royal Smilde Foods and Smilde Bakery want to jointly approach the airline market by serving a meal concept during the flight that immerses the traveler in the culture, cuisine and flavors of his/her destination. Now New Next was asked to develop the food and packaging concept for these meals.

proces

DESIGN

• Naming
• Logo design
• Packaging development
• Story telling
• 2D design
• Sourcing packaging
• Digital mock-ups
• DTP packaging

DELIVER
The result is an iconic new airline brand with meals that takes you on a journey in taste and colour to your final destination. The brand ‘&Stories’ has four different food concepts based on four inspiring world destinations. The food concepts have been translated into attractive packaging, each of which has its own eating moment, hot and/or cold. The visual appearance is fresh, contemporary, creative, versatile (a curated collection of multicultural graphic styles & patterns) and has a communicative simplicity. All packaging is fully tailored to the on-board logistics and fits in the existing service vehicles.

EXECUTED BY:
Team Now New Next

IN CO-OPERATION WITH:
Hester Looij, Wesly Printing & Packaging

case

SANDAY’S BAKERIES

Goedhart has taken a majority stake in Sanday’s Bakeries. Now New Next has been asked to guide them to the 2023 WTCE trade show. Met als doel een nieuwe product-verpakkingsrange voor de airline markt.