Co-creation design is a revolutionary design approach where a multitude of stakeholders are actively involved in the design process. It goes beyond partnering with other companies, co-creation is about joint creation of value by the designer and the company. Co-creation design can lead to better, quicker and less risky innovations that are beneficial to companies. This includes direct innovation outcomes, like:
But in spite of all these advantages, co-creation requires a good understanding of the multiple stakeholders. The role between designer and company is an important one that requires a well-balanced multitude of characteristics and competences.
Characteristics: focused/ organised/ convincing/ mediation/ joint effort.
Competences: brands/ product development/ marketing/ technical insides/ cost price/ production process.
NNN has a sound track record with more than 15+ co-creation projects with world-famous designers and brands.
Portfolio work available on request.