Approach for KLM to redesign the new ATLAS economy class service.
To redesign the new ATLAS economy class service for KLM royal Dutch airlines, that incorporates the 3 values of KLM inflight being; Internationally Dutch, Storey Telling and Energizing.
• Come up with a new design/service name called Tasty Blue®.
• A new fresher look and feel with more shades of white next to the Delftware design direction.
• Incorporating Neo Baroque shapes with a modern Dutch take.
• Optimize price levels.